Did you know that a person spends several hours on social networks every day?
In a sea of information, posts, images and content, it’s hard to grab people’s attention and convey the message you wanted. That’s why it’s important to understand how the Instagram algorithm works and how we can “tune” it to work in our favor.
What should we do first?
First, we need to determine the target group . Our target group is people who may be interested in or deal with the topic we are advertising.
After we have defined the target group, we need to create an Instagram profile and set the account to be public. After that, we should post a few photos that future and current followers may be interested in. We aim for as many people as possible to see our profile and what we have to offer, and we achieve this by liking posts that have hashtags relevant to our profile.
What is the Instagram algorithm?
Instagram, with the help of an algorithm, will suggest our photos to those who are interested in our content, i.e. to people who have previously followed and liked pictures and profiles with similar content.
Posts should be published regularly and at the appropriate time . It is important to pay attention to when our followers are most active and, depending on the content, determine the best time of day for our posts.
It is then important to interact with our community by encouraging them to like and comment on our posts. At the end of each post, you can invite your followers to visit the link on your profile – in this way, you directly introduce your followers to what you do, which is an invitation to see your website .
We hope that these tips were useful to you and that you will be able to use them in your future work. For these and similar blogs, feel free to take a look at the NEWS section of our website.